Street outreach
(group photo after a street outreach event)Every two weeks, we take to the streets of Amsterdam to engage non-vegans in conversations about the benefits of going vegan. Our approach is constantly evolving, with methods like the Social Experiment, flyering, quizzes, and even selling “dog meat” as a thought-provoking tactic.
Our core principle is to ensure positive interactions. If someone becomes defensive or hostile, we end the conversation politely and immediately.
During conversations, we aim to:
- Inform: Explain the ethical reasons to go vegan
- Show: Footage of animal agriculture (not shown to anyone under 16)
- Provide: Practical resources on going vegan and where to learn more
- Leave: A positive impression of veganism and vegans
Some conversations are filmed—with consent—and shared on our YouTube channel to reach a broader audience.
Join us — and help build the future we believe in.
Do you want to join one of our events? Please contact us and we'll get you fully up to speed.
Street outreach Agenda